PUMA has officially announced a landmark partnership with the Portugal national football team, bringing the Selecao into the renowned sportswear brand’s family. This collaboration marks a significant step for PUMA as it strengthens its presence in international football.
CEO Arne Freundt’s Excitement
Speaking about the partnership, PUMA CEO Arne Freundt expressed his enthusiasm:
“Associating with a top national team was one of our priorities in soccer, and I am very excited to have a team as popular as Portugal in the PUMA family. Given the large number of Selecao fans around the world and the great potential of the new generation of players, we are looking forward to the next major tournaments, such as the 2026 World Cup.”
Freundt’s statement highlights PUMA’s confidence in Portugal’s global fanbase and the promise of its emerging talents, ensuring a mutually beneficial collaboration.
Focus on Upcoming Major Tournaments
The partnership’s timing is strategic, with major international tournaments such as the 2026 FIFA World Cup and UEFA EURO 2028 on the horizon. PUMA aims to leverage Portugal’s popularity and its roster of stars, including potential future icons from the nation’s promising youth ranks.
Portugal’s inclusion in the PUMA family is a significant move in football sponsorship. This partnership not only reinforces PUMA’s commitment to the sport but also underscores Portugal’s growing influence on the global stage. Fans can anticipate innovative kits and exciting collaborations as PUMA and Portugal prepare for the future.
Quick Recap
Portugal national team joins PUMA family.
CEO Arne Freundt emphasizes Selecao’s global popularity.
Partnership aims to shine in major tournaments like the 2026 World Cup.